The Big INTERFLIX Blog

10 ways in which Millennials and Gen Z differ when consuming video content.

Image: SAGE It's time for a new generation to enter the market and make waves. In fact, we've already seen similar headlines claiming...

What is First Party Data and why should we be paying attention?

We talk all through understanding your audience and how brands should be utilising interactive content to better understand their...

Video games are fuelling Hollywood’s next big wave

Could Video Games be taking over where the comic book movies left off? Image: Screenrant It's all about video games in Hollywood these...

WTF is gamification and why should brands be putting it in their 2022 video strategy?

Gamification is the buzz word for 2022 alongside the likes of Web3, NFTs and the meta verse. Some of the worlds largest industries...

That's the way the cookie crumbles: Why brands need to utilise first hand data.

(Image: Marwick Marketing) The death of cookies has been a hot topic in the advertising world for some time now. And with good reason....

The value of personalisation for your brand and consumers.

In 2021, the Next in Personalisation 2021 Report from McKinsey& Company found that companies that excelled at demonstrating customer...

How brands can thrive in this new shopping era

(Image: samsung) Immersive experiences, from gaming to virtual conferences to watching sporting events, have seen a tremendous rise in...

The creator economy is 8x bigger than you thought it was. And here is why!

According to a new research on the state of the Creator Economy, individuals are ditching social media for private audience spaces. The...

'Streaming Wars'. How one of the biggest players is changing the game now.

The "streaming wars," just got a little more dynamic. With the biggest Participants in the game, they must alter strategies, use...

Brands need to be creative now more than ever.

If you're seeking for something new and inventive, bring your project to INTERFLIX for a truly unique result. The LIONS State of...

why are Generation Z so Influential over media and entertainment | Interflix Media

Generation Z is unique. Even compared to the millennials, they hold a different set of values and consume media in their own distinct...

What the hell is Web3 and the meta verse?

Here are at Interflix we are not ready to be taking our branded clients into the Meta verse, and most of the brands we work with are...

6 Types Of Branded Video and Why They Work

We have spoken about it on our blog before but its important to recap: What is a Brand Video? Branded video content is any video that...

Our Key Take Aways from Shopify’s “The Future Of E-Commerce” report.

Our Key Take Aways from Shopify’s “The Future Of E-Commerce” report. Shopifys recent 150 page report on the “Future of E commerce” and...

How are you using branded video to tell your story?

There are a number of ways that you can use branded video content to tell your story. You can use it to introduce your brand and what it...

Why Video is the best content for branded video marketing: taking it up a notch with interactive

There is no doubt that video is one of the most powerful forms of content when it comes to branded marketing. It has the ability to...