Generation Z is unique. Even compared to the millennials, they hold a different set of values and consume media in their own distinct way. In this blog post, we will explore some of the ways that Generation Z is changing the media and entertainment landscape. We will start by discussing video games and why they have become so popular among Gen Zers. Then, we will look at how gamification is being used to engage this generation in new ways. Finally, we will consider some other factors that are influencing Gen Z's media consumption habits.
The next wave of disruption
The next generation of disruption will not come in the form of an epidemic, but rather from Generation Z, the dominant demographic. Gen Z's primary sources for preferred viewing are video games, streaming music, and social media rather than simply watching TV and movies. Thats why we use gamification in our material at Interflix to stay on top of this
Keeping consumer attention is becoming increasingly difficult. With omnichannel viewership now so widespread (social media on your phone, streaming services on your TV or smart device), everyone is aiming to "court the customer." In an era of ever-increasing alternatives, where the consumer is "the key to success," understanding their behaviours, how they differ from one another
Video games and why they have become so popular among Gen Zers.
The first thing to note is that Gen Zers are the first generation to grow up with access to high-speed internet and mobile devices. This has had a profound impact on their media consumption habits. For one thing, it has made them much more likely to consume interactive content. Games, in particular, have become a dominant force in the media landscape.
There are a few reasons for this. First, games are interactive by nature, which appeals to Gen Zers' preference for interactive content. Second, games are often social experiences, which again aligns with Gen Zers' desire for connection and community. And finally, games are generally very accessible - they can be played on a range of devices, and there is a huge variety of games to choose from.
Gamification and how it is being used to engage this generation in new ways.
As we mentioned earlier, Gen Zers are very engaged with interactive content. Gamification - the incorporation of game mechanics into non-gaming contexts - is a perfect example of this. By adding elements such as points, leaderboards, and badges to video content, brands can make their videos more engaging and interactive. This is particularly effective with branded content, as it helps viewers to connect with the brand on a deeper level.
Gen Z and their influence over other generations
Gen Z is starting to become influential over the behaviours of Millennial and Gen X consumers - and of course the younger generations that follow.
Video games were already becoming a dominate media before the pandemic, but we saw this amplified due to social distancing orders. “We found that 87% of Generation Z, 83% of Millennials, and 79% of Generation X said they play video games on devices such as smartphones, gaming consoles, or computers at least weekly.
Media companies and advertisers may still be standard video-first, but younger generations are anything but. Adding interactive gamification to your video strategy, pleases both previous and present consumption habits .
Other factors that are influencing Gen Z's media consumption habits.
In addition to the rise of interactive content and gamification, there are a few other factors that are influencing Gen Z's media consumption habits. One is the increasing popularity of streaming services such as Netflix and Hulu. These services offer a convenient, affordable way to consume a wide range of content. Another factor is the growing trend of cord-cutting, which refers to the practice of cancelling cable or satellite TV service in favour of cheaper alternatives. This is often done in conjunction with streaming services, as it allows viewers to save money while still having access to the content they want.
As you can see, Generation Z is changing the media and entertainment landscape in a number of ways. They are more engaged with interactive content, they are more likely to consume video content, and they are increasingly choosing streaming services over traditional TV. If you want to stay relevant with this generation, it's important to keep these trends in mind and adapt your content accordingly. Thanks for reading!