Image: SAGE
It's time for a new generation to enter the market and make waves. In fact, we've already seen similar headlines claiming that Generation Z is destroying various sectors—a common complaint from millennials.
It's true that tastes are changing. But this isn't breaking news for marketers. Digital marketers have been seeing this evolution for years now. While Gen Z interacts with businesses in a unique way than previous generations, most marketing professionals already have the tools they need to connect with them.
Millennials, on the other hand, will continue to be a significant marketing priority for companies because of their high disposable income. Gen Z is an economic force that experts expect to represent about 40% of all customers in the market by 2022.
So what are the 10 ways in which Millennials and Gen Z differ when consuming video content to help brands better engage with their new audience.
1. For interactive video content, Millennials are more likely to prefer slightly more traditional television programming, while Gen Z is more likely to prefer online interactive content, such as gaming and streaming.
2. When it comes to gaming, Millennials are more likely to play console games, while Gen Z is more likely to play mobile and web-based games.
3. When it comes to streaming, Millennials are more likely to use services like Netflix and Hulu, while Gen Z is more likely to use YouTube and Snapchat.
Image: Variety
4. In terms of content consumption, Millennials are more likely to consume linear (traditional) content, while Gen Z is more likely to consume non-linear (on-demand) content.
5. With regard to social media, Millennials are more likely to use Facebook and Twitter, while Gen Z is more likely to use Instagram and Snapchat.
6. In terms of advertising, Millennials are more likely to be influenced by banner ads and television commercials, while Gen Z is more likely to be influenced by social media influencers and native advertising.
7. When it comes to purchasing decisions, Millennials are more likely to be influenced by price, while Gen Z is more likely to be influenced by brand.
8. With regard to news consumption, Millennials are more likely to get their news from traditional sources, such as newspapers and television news programs, while Gen Z is more likely to get their news from online sources, such as social media and news websites.
9. In terms of learning, Millennials are more likely to prefer formal education, while Gen Z is more likely to prefer informal education, such as online courses and YouTube videos that they can interact with.
10. Finally, when it comes to work, Millennials are more likely to prefer full-time jobs, while Gen Z is more likely to prefer freelance work or internships.
So what do you recon, are you equip to utilise both the Millennial and Gen Z demographics with your marketing strategy?