There are a number of ways that you can use branded video content to tell your story. You can use it to introduce your brand and what it stands for, or to show how your products or services can help solve problems for your customers. Video is also a great way to build trust and credibility with your audience, as they can see and hear you directly.
When creating branded video content, it's important to keep in mind the overall story you want to tell, and how best to communicate that through this medium. Do you want to focus on the history of your brand, or on its current mission? Are you looking to show off your products or services in action, or to explain how they work?
(TOMS "One for One" )
Whatever the case, make sure your video content is high quality and engaging, so that it will keep your viewers interested from start to finish. By using video to tell your story, you can create a strong connection with your audience and help them understand what your brand is all about.
Video is one of the most engaging forms of content out there, and it's no surprise that it's also one of the most successful when it comes to marketing. A study by Wyzowl found that 81% of businesses who use video believe that it has helped them achieve their marketing goals.
When it comes to branded video content, there are a number of reasons why it outperforms other modes of communication like written or still images. For one, video is more interactive, which means that viewers are more likely to engage with it, especially if you convert your video from passive to an interactive two way conversation. Studies have also shown that people remember video content better than any other form, so it's a great way to get your message across. However, by upgrading your video to include interactivity, this has a 64% higher recall rate in regards to the information consumed within the video. So if your looking for your audience to remember key take aways about your brand, interactivity is key for your video.
(-Nike "Just Do It" )
Including a CTA or interactive element at the end of your video is a great way to keep viewers engaged and encourage them to take action. You could ask them to visit your website, sign up for your newsletter, or download a white paper or e-book. Whatever you choose, make sure it's something that will be relevant and valuable to your audience.
By using video to tell your story, you can create a strong connection with your audience and help them understand what your brand is all about. Video is one of the most engaging forms of content out there, so make sure to use it to your advantage. Interactive video in particular is a great way to keep viewers engaged and help them learn more about your brand.
Some of the best examples of brands telling their story via video content are:
-TOMS "One for One"
-Apple "Here's to the Crazy Ones"
-Nike "Just Do It"
-Coca Cola "The Coke Side of Life"
-Red Bull "Give Me Wings"
Branded video content can take many forms, but the most important thing is to make sure your story is clear to your consumer.
What are some of your favorite examples of branded video content? Let us know in the comments below!
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