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Why Video is the best content for branded video marketing: taking it up a notch with interactive

Updated: Mar 18, 2022

There is no doubt that video is one of the most powerful forms of content when it comes to branded marketing. It has the ability to connect with viewers on an emotional level and leave a lasting impression. It's been shown to be more engaging than other forms of content, and it can be used to build brand awareness and promote your products or services. In fact, 81% of businesses reported that video had helped them achieve their marketing goals. But what if you could take your video marketing strategy up a notch by making your videos interactive?

What is branded video content and why should I be using it?

Branded video content is any video that features your company's name, logo, or product. It can be used to promote your brand, raise awareness for your products or services, and build relationships with your customers. Video is an incredibly powerful marketing tool because it engages viewers on both an emotional and intellectual level. When done right, branded videos can help you achieve your marketing goals and connect with your target audience in a powerful way.

Why is interactive video the best content for branded video marketing?

Interactive videos are the best content for branded video marketing because they take things up a notch by engaging viewers on a more personal level. They give viewers the opportunity to click, tap, and swipe their way through your video, making it more immersive and fun. This type of video also helps you connect with your target audience in a more meaningful way, and it can be used to capture leads and convert viewers into customers. In fact, interactive videos have been shown to increase conversion rates by up to 80%.

So if you're looking for a powerful way to promote your brand and connect with your target audience, interactive video is the way to go. It's engaging, fun, and it has the potential to help you achieve your marketing goals.

There are a few things to keep in mind when creating interactive videos. First, you need to make sure your video is engaging and fun to watch. Next, make sure your interactive elements are easy to use and understand. And finally, always test your videos before publishing them to ensure they're working properly, having lots of moving parts can be more complex than standard video. Making sure all your clickable links work first is vital.

If you're looking for more tips on creating interactive videos, check out our website. It's packed with helpful information and tips on how we work with our clients to create cinematic interactive content.

How can I use interactive video content in my marketing?

There are many ways to use interactive video content in your marketing. You can use it to create product videos that allow customers to explore your products in depth, or to create marketing videos that ask viewers questions about your brand or products. You can also use interactive video content to create customer testimonials or case studies. Whatever you decide to do, make sure that the interactive elements of the video are relevant and interesting.

If you can manage to create an interactive video that is both fun and informative, you'll be well on your way to creating successful branded video marketing content. Here at IF, we work with our clients to create original, powerful and thoughtful cinematic video for brands.

To learn more about our process and how we can work together head to:

Thanks for reading. Team IF

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