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The Evolution of brand advertising. Combining breathtaking imagery with advanced technology. 

CONTEXT

Welcome to the world of Formula E.

We're here to create exciting content that speaks to the world of Formula E,

making sure your customers immerse themselves in the overall experience.

 

Creating stylish, informative, sleek and shoppable interactive content for the new Jaguar's 

E-commerce website, along with the site itself.

We're here to make sure of one thing: That Jaguar's Formula E's online store stands out.

We want viewers to start their electric engines.We want to put your audience in the driving seat.

We want customers of Formula E to be proud to wear the t-shirt, jacket, hat and more...

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OBJECTIVE 

- To create an E-Commerce store for Jaguar's Formula E merchandise by Uncommon. 

- Make interactive content that's shoppable to increase engagement

- Focus on boosting global brand awareness through a digital presence for sales and marketing.

- Make content that is informative and actionable, combining relatable narratives with saleable information.

- Beat the 76% skip rate on standard video content.

 

-Stand out from competitors by advancing beyond standard video/ white sites.

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Solution 

To create a unique E-Commerce store that fits with the Jaguar Formula E brand.

Make engaging, interactive content that is shoppable.

Like the jacket the driver is wearing? Add it to your basket with a single click.

Produce PNG images of all products for E - store and limited social content,

taking it one step further with interactivity.

Added extras. By partnering with us, we'll go above and beyond, creating bespoke content to engage the customers, like interactive Meet the Driver interviews, custom race videos and more.

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Some Key INTERACTIVE Stats 

88%


 

completion rate

68%

CLICK THROUGH RATE

5X 
 

GREATER SALE INTENT

46%

Clicked on more products

No matter what package you choose, you can be sure that we shoot all our content on the industries best cinematic RED cameras. We shoot in RAW 6-8K to make sure your quality is never compromised and we custom colour your footage, music, buttons and branding to suit your needs. 

Branching

Truly capture the imagination of your audience by creating compelling content with branching narratives.  Branching allows you to add clickable decision points in your video. This allows them to craft their own viewing experience thats relevant and rewarding to them. 

Every pathway leads to discovering more of the collection.

We can overlay custom voice overs or text to deliver a bespoke advert.

The possibilities for Branching Advertising is endless.

Branching experiences can drive repeat views by 2-3X.

Hotspots

Sticky Hotspots: These Stick to objects as they move. Typically you'll see 9x higher viewer activity on a hotspot

Static Hotspot: These are anchored to a fixed position in the video frame and don't move. We can customise when they appear and disappear from scene. 

Overlays

One of the actions that a hotspot can trigger is opening an overlay within the video.An overlay can display text, images, videos or sales links. Viewers spend up to 3x longer in a video containing overlays.

URL'S

Don't lose them once you have them hooked. Create easily clickable links to sales, booking or contact pages. These buttons can be linked to any URL you like.