FT.
BEAT THE SKIP AND SCROLL GENERATION
Our mission is to disrupt the skip generation. We want to enable Hickstead to engage with their customers like never before. We believe brands like Hickstead can get more from their advertising spend by creating media that captivates users, that stimulates their thinking and empowers brand interaction.
We believe that the attention economy will be won with interactivity.
CONTEXT
We will look to help Hickstead come back this summer after 2 seasons off with a fresh and engaging advertorial piece of content, ending with a call to action with ticket sales. We will create beautiful, stylish and sleek interactive content for distribution across all their platforms.
Whether for upcoming events, promotions, research and development or informative editorial, these videos can help drive engagement with consumers, giving them a bespoke viewing experience.
- Help the re launch of Hickstead as it comes back after Covid.
- Help navigate its customers seamlessly to the purchase page.
- Making content that is more engaging, delivering value for your consumer.
- Beat the 76% skip rate on standard content.
- Focus on boosting global brand awareness through a digital presence for sales and marketing.
- Make content that is informative and actionable, combining relatable narratives with saleable information.
- Appeal to a younger demographic
- Stand out from competitors by advancing beyond standard video.
OBJECTIVE
BELOW IS AN INTERACTIVE DEMO.
REMEMBER TO CLICK THE BUTTONS TO EXPERIENCE THE INTERACTIVITY.
WHY CHOOSE INTERACTIVE?
La Mer to Nike, Porsche to Maybelline, these are some of the innovative brands leading the way in interactivity, showing just how seriously brands need to move to interactive advertising or risk losing relevance in today’s attention economy.
We know this is a journey all brands need to take.
The truth is in the numbers.
76% of generic ads are skipped, but with interactive...
90%
Video Completion Rate
68%
Brand Recall Rate
41%
Products Added To Cart
14%
Higher Click Through
9X
Greater Engagement
5X
Greater sales intent
2-3X
Replay-ability Rate for content
When asked, 88% of Marketers said they would use interactive content to increase spend from existing customers, but also win new business.
Turn Your Video Into A Two Way Conversation
Track your video performance
Our videos can track over 150 data points from the moment you publish your video – whether on your website, within an app or on social media channels. We can then provide real-time interactive video marketing metrics with updated reporting on how your video is performing. We can also download a custom report for a deep dive into the numbers.
The best thing is, it's all unobtrusive. So we don't need to use cookies and we can tell you what your customers actually want!
INTERFLIX is the first solely interactive production house in the UK.
We strive to produce more meaningful and engaging content using interactivity.
We give audience choice.
we provide brands with something unique.
we collect unobtrusive insight.
we deliver interactivity.
from concept to completion,
brand and original content,
we have you covered.
INTERFLIX Media is a multi award winning brand and entertainment production house, creating interactive content for the mass market. We turn video into adventures that audiences can control.
INTERFLIX are the first solely interactive production house in the UK.
Our founders have over twenty years combined experience working in the film industry, with their first short film being recognised by the Oscars. They've spent the last 4 years dedicated to Virtual Reality content, commissioned by leading international VR companies.
In 2019, they created 4 interactive VR feature films, and discovered the potential for interactive content outside of the headset and onto the mass market. Interflix's content receives on average an 88% completion rate and a rewatch average of 2.8x. When they learnt that 72% of generic ads are skipped, they saw the undeniable asset interactive content had for brands.
Now dedicated to Interactive content, they want to help push the boundaries of what this exciting new medium has to offer.
How We Will Use Interactive For Future Hickstead Content
Passive content is a thing of the past with the younger demographics. There is an overwhelming amount of media online so how do you beat the skip and scroll generation?
You get them engaging with the content. You allow them to discover exactly what they want to see by giving them a bespoke experience. With Hickstead offering premium events, why not do that with your digital presence.
Their journey with you starts right from the content they consume.
What we can integrate into your videos:
Branching
Truly capture the imagination of your audience by creating compelling content with branching narratives. Branching allows you to add clickable decision points in your video. This allows them to craft their own viewing experience thats relevant and rewarding to them.
Every pathway leads to discovering more about Hickstead events. We can overlay custom voice overs or text to deliver a bespoke advert.
The possibilities for Branching Advertising is endless.
Branching experiences can drive repeat views by 2-3X.
Hotspots
Sticky Hotspots: These Stick to objects as they move. Typically you'll see 9x higher viewer activity on a hotspot
Static Hotspot: These are anchored to a fixed position in the video frame and don't move. We can customise when they appear and disappear from scene.
Overlays
One of the actions that a hotspot can trigger is to open an overlay within the video. An overlay can display text, images, videos or sales links. Viewers spend up to 3x longer in a video containing overlays.
URL'S
Don't lose them once you have them hooked. Create easily clickable links to sales, booking or contact pages. These buttons can be linked to any URL you like.
Other Areas We Provide
-Create shoppable videos
-Completely customisable with buttons and branding
-Information inside the video can be easily updated
-We can create social teasers to get them to swipe up and watch
-Password protect your videos
-Subtitles in 65 languages and more.
INSTANT
Short form interactive videos, perfect for monthly output.
We shoot these in our studio on a two month rotation. We can provide these with quick turn around times for pressing deadlines and are prefect for refreshing your content and displaying new products monthly. We can include multiple products, information and 'add to basket' links seamlessly.
Instant was designed to give brands constant refreshing content for product launches, promotions, sales and research and development. This is a great way to gain insight on consumer preferences for larger campaign concepts.
We also create custom social teasers for you to embed onto your channel
FILMIC
Take your digital video marketing to the next level with an interactive advert. Providing multiple paths and product options, we help you harness all the benefits of interactive content.
We work with you from concept to completion.
We are a full, in-house service from pre to post production. We take care of it all.
Filmic is a package that is great for flagship content for quarterly campaigns (Christmas, Black Friday, new launches). This package is handled by us so you don't need to worry.
Following post production, we then provide a monthly report with all the unobtrusive data we collect via your clickable hotspots.
CONCEPT + INTERACTIVE CONSULTANCY
So you already have a team ready to shoot but they need guidance on how to shoot for interactive.
With our concept consultancy we work with your film team to create detailed concepts and shot lists that we will need to craft the best interactive experience.
Filming for interactive is subtly different to filming standard content. We have done so many of these shoots, that's why we are one of the best.
Your team then sends us the RAW footage and we take it into post from there.
This service includes the live data capture reports.
INTERACTIVE
OVERLAY
Already have compelling footage you wish to make more engaging? We will take your content and overlay our interactivity. We will help advise on what's required to make an interactive video stand out, as overlaying original content can work against the interactive experience.
We deal with all the interactivity, servers and software maintenance for you.
This service includes the live data capture reports.
No matter what package you choose, you can be sure that we shoot all our content on the industries best cinematic RED cameras. We shoot in RAW 6-8K to make sure your quality is never compromised and we custom colour your footage, music, buttons and branding to suit your needs.
TRY IT YOURSELF
Please view some of our interactive demos.
* please note only the GOLF option will work in this demo
