Branching content allows you to put multiple products or ideals into one single video. Giving your audience a bespoke viewing experience.
Let them discover what they want to know about your brand. This is a great tool for repeat viewing. We have an average re watch rate of 2.8X on branching videos. That means our customers watch our adverts at least 2.8 times.
Hotspots and Overlays
We can customise hotspots for your products that will allow your viewers to learn more about this item, take your directly to URL links or sale pages. These hotpots can be static or moveable with your video. We can overlay text, images or videos within these hotspots.
Hotspots and overlays tent to boast a 9X greater engagement level with the content. Here are some smaller Social demos with bite sized information:
Video Completion Rate
Brand Recall Rate
Products Added To Cart
Higher Click Through
Greater sales intent
Replay-ability Rate for content
We know that 75% of standard video content is skipped. But with interactive video content:
When asked, 88% of Marketers said they would use interactive content to increase spend from existing customers, but also win new business.