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Jaguar Land Rover 

"We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue…

Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover."

Thierry Bolloré - Chief Executive Officer

 

Taking this trailblazing brand approach and apply it to your digital marketing videos. 

BEAT THE SKIP AND SCROLL GENERATION 

Our mission is to disrupt the skip generation. We want to enable Jaguar Land Rover to engage with their customers like never before. We believe brands can get more from their advertising spend by creating media that captivates users, that stimulates their thinking and empowers brand interaction.

We believe that the attention economy will be won with interactivity. 

CONTEXT
 

INTERFLIX would look to create interactive content for Jaguar Land Rover across its pre, post and internal sectors. 

Jaguar Land Rover is looking to Refocus on keys areas going forward from 2021. 

To enable JLR to power its Refocus, a digital transformation will under pin this development. 

JLRs digital capability is aiming to drive efficiency and ultimately underpin value creation. With interactive's leading focus to drive value, JLR should look toward to a future with interactive content at the forefront of its marketing. 

Modern Luxury by design, Quality and Efficiency and Technology within are at the forefront of JLRs strategy. 

 

OTHER OBJECTIVES 

1. Digital Transformtion 

2. Responsible Spend 

3. Streamlined Energy and Carbon reporting 

OBJECTIVE
 

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MODERN LUXURY BY DESIGN

 

Reimagine your marketing content to release the full potential of the brand, by leapfrogging forward in the technology you use to market your product. 

Interactive content is the Jaguar Land Rover of digital video content. It is forward thinking, sleek and sophisticated and above all delivers quality and value to its customers. 

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Quality and Efficiency 

INTERFLIX intends to establish a new benchmark standard in quality and engagement for video content for Jaguar Land Rover. 

If electrification is the inevitable shift within the automotive sector, interactive is that for marketing content. 

Delivering quality and efficiency to consumers is at the forefront of what INTERFLIX does within its content creation. Thats why we create interactive adverts. 

Technology Within


Data is the backbone of every video we create. With over 150 unobtrusive data points from the moment you publish your video – whether on your website, within an app or on social media channels. We can then provide real-time interactive video marketing metrics  with updated reporting on how your video is performing. We can also download a custom report for a deep dive into the numbers.

Helping Jaguar Land Rover to better understand its customers, therefore providing unrivalled service and support. 

With JLR focused on technology within, advancing your content to be more engaging, watchable, sharable and shoppable should be at the forefront of your digital content strategy. 

WHY CHOOSE INTERACTIVE?

La Mer to Nike, Porsche to Maybelline, these are some of the innovative brands leading the way in interactivity showing just how seriously  brands need to move to interactive advertising or risk losing relevance in today’s attention economy.

We know this is a journey all brands need to take.

The truth is in the numbers.

76% of generic ads are skipped, but with interactive...

90%

Video Completion Rate

68%

Brand Recall Rate

41%

Products Added To Cart

14%

Higher Click Through 

9X

Greater Engagement 

5X

Greater sales intent 

2-3X

Replay-ability Rate for content 

When asked, 88% of Marketers said they would use interactive content to increase spend from existing customers, but also win new business.

INTERFLIX is the first solely interactive production house in the UK. 

We strive to produce more meaningful and engaging content using interactivity. 

We give audience choice.

we provide brands something unique. 

we collect unobtrusive insight.

we deliver interactivity.

 

from concept to completion,

brand and original content,

we have you covered.

INTERFLIX Media is a multi award winning brand and entertainment production house, creating interactive content for the mass market. We turn video into adventures that audiences can control. 

INTERFLIX are the first solely interactive production house in the UK. 

Our founders have over twenty years combined experience working in the film industry, with their first short film being recognised by the Oscars. They've spent the last 4 years dedicated to Virtual Reality content, commissioned by leading international VR companies.

In 2019, they created 4 interactive VR feature films, and discovered the potential for interactive content outside of the headset and onto the mass market. Interflix's content receives on average a 88% completion rate and a rewatch average of 2.8x. When they learnt that 72% of generic ads are skipped, they saw the undeniable asset interactive content had for brands. 

Now dedicated to Interactive content, they want to help push the boundaries of what this exciting new medium has to offer.

How We Will Use Interactive For Jaguar Land Rover  

Passive content is a thing of the past with the younger demographics. There is an overwhelming amount of media online so how do you beat the skip and scroll generation? 

You get them engaging with the content. You allow them to discover exactly what they want to see by giving them a bespoke experience. With JLR offering a sleek premium product, why not do that with your digital presence. Their journey with you starts right from the content they consume. 

What we can integrate into your videos:

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Branching

Truly capture the imagination of our audience by creating compelling content with branching narratives.  Branching allows you to add clickable decision points in your video. This allows them to craft their own viewing experience thats relevant and rewarding to them. 

1. Choose to discover the your perfect drive, 'Classic' or 'modern' collection. 

2. Choose from the ranges across '', 'rings', 'bracelets' or 'earrings' 

3. Choose elements that excite you from 'Cuisine' 'Destination' or 'Activity'

4. Choose to add it to your basket

Every pathway leads to discovering more of the collection. We overlay custom voice over or text to deliver a bespoke advert.

The possibilities for Branching Advertising is endless.

Branching experiences can drive repeat views by 2-3X.

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Hotspots

Sticky Hotspots: These Stick to objects as they move. Typically you'll see 9x higher viewer activity on a hotspot

Static Hotspot: These are anchored to a fixed position in the video frae and don't move. We can customise when they appear and disappear from scene. 

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Overlays

One of the actions that a hotspot can trigger is opening an overlay within the video.An overlay can display text, images, videos or sales links. Viewers spend up to 3x longer in a video containing overlays.

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URL'S

Don't loose them once you have them hooked. Create easily clickable links to sales, booking or contact pages. These buttons can be linked to any URL you like. 

Other Areas We Provide

-Create shoppable videos 

-Completely customisable with buttons and branding 

-Information inside the video can be easily updated 

-We can create social teasers to get them to swipe up and watch 

-Password protect your videos

-Subtitles in 65 languages (as standard) and more. 

PRE SALE 

-Discover your perfect Drive 

-Who is in your back seat - Accessories

-Narrative Flagship Content  

POST SALE 

-Delivering a higher standard of post sales care means repeat customer base with Interactive User Manuels.

INTERNAL 

-Car Spec Training 

-Mechanical Training 

-Internal corporate 

Read More >
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