CHARITY ADVERT
   
 -Give Back some magic campaign  

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Interactive advertising isn't just about selling a new product, it can be used to help invoke a powerful emotional response. We created this children's charity ad to get audiences involved with Phoebes story. But getting to audiences to constantly help phoebe choice what to do next, the "you can choose to help" ending shows audiences that it's as easy as clicking a button to give back some Christmas magic to those that need it the most. 

This film was shot using a RED and anamorphic lens to allow Phoebe to look small wide framing.